Philippe Borremans is an independent Public Relations consultant specialising in Emergency Risk & Crisis Communication, former President of the International Public Relations Association (2021) and current Vice-President of the International Association of Risk and Crisis Communication. He works on strategic communication projects for epidemic and pandemic preparedness with organisations like the World Health Organization, the European Union, and the West African Union. Before emigrating to Morocco, and later to Portugal, he was Chief Social Media Officer and CSR coordinator at Van Marcke Trading Group. During ten years he held several communications positions at IBM, including Corporate and Online Communications on national and European level. Philippe started his Public Relations career at Porter Novelli International in Brussels. He is a regular guest lecturer at universities and business schools across Europe and North Africa.