6 Weeks Coaching Program: Strategic Communication Planning
Learn the Proven Methodology & Step by Step Approach to Create an Effective Strategic Communication Plan
A 6-weeks bootcamp where you will create a practical & measurable Strategic Communication Plan
"If you don't have a strong strategic plan, you're just pushing out press releases like everyone else..."
There comes a time for almost every Public Relations professional where it takes more than a couple of press releases and some "viral" social media updates to meet your objectives.
That’s why this Coaching Program is an online, limited bootcamp where you can get the personal guidance, one on one feedback, and accountability you need in order to create a Strategic Communication plan for your organisation or client.
For 6 weeks, I will walk you and a small group of 10 other Communication Professionals through identifying your stakeholders & publics, adapting your on and offline tactics, and setting up a measurement & evaluation system that gets your key messages in front of the right audiences.
Each week we’ll focus on one specific deliverable that will bring you closer to the set up of your Strategic Communication Plan.
This will be nothing like typical online training, where you spend most of the time listening to narrated slides instead of working on your plan. In this PR bootcamp, you will be 100% focused on action.
And that goes for me too! Along the way, we’ll dive deep into your draft communication plan, I'll share without limits my 25 years experience in PR, and give you the one on one feedback, insights & tools you need to succeed.
Six Group Practice Sessions
The program consists of six 1-hour online group meetings with your coach (me) via a state of the art & secured video conferencing platform.
THREE PRIVATE COACHING WEB CONFERENCES
Every 2 weeks we will do a private online call to review your progress and discuss your specific challenges & priorities in order to personalise your plan.
ONE PLANNING / PROJECT TASK PER WEEK
Every week you'll receive online learning material to review and use to create your own plan. Homework will be reviewed by the group & by the Coach.
Online - No Travel Needed
You have the flexibility of following the coaching program anywhere in the world where you have an internet connection.
Feedback & Support
You will not be alone. The group will keep you motivated & the coach will be there to answer your questions & help you where needed.
Exclusive & Motivated Group
The Coaching Groups are limited to maximum 10 Public Relations professionals and only motivated peers will be able to take part.
About your Coach
Public Relations Consultant & Certified Trainer
Philippe Borremans is an independent public relations consultant & certified trainer specialising in crisis & risk communications. He helps private & public organisations with communication activities across the world. He was one of the first Chief Social Media Officers in Europe & between 1999 and 2009 held several communications positions at IBM, including corporate and online communications on a national and EMEA level. He started his public relations career at Porter Novelli International in Brussels in 1994. He is volunteering for the second year as Member of the Board of the International Public Relations Association (IPRA).
Phil has wide experience in communications and a real pedigree in public relations. He has actually worked inside global companies and international businesses. And he has that rare “helicopter” perspective. As a consultant and business advisor he’s credible with a ton of integrity.
Strategic Communications, VOLVO Group
Philippe is usually way ahead of his time in his business. He talked about online PR and transparency when those were still scary concepts for most of his peers. He introduced online monitoring long before it became an industry and started using the social web to complement press releases when everyone else was still in newspaper mode.
Digital Manager - Ingenico e-Payments
And there's more...
Unlimited & Lifetime access to templates & frameworks
Re-usable templates and material:
You will create other communication plans after the coaching program. That's why you will receive unlimited access to all presentation material, templates & checklists for future use.
And not only documents but also video & podcast interviews on specific topics covered during the bootcamp. A real communication planning archive for you to revisit after the coaching session ends.
Invest in your Communication career today.
Learn the latest step by step approach to create a measurable and effective communication plan for your organisation of client.
"Philippe is an unusual combination of a Subject Matter Expert and a Teacher. Watching him generously share his skills and knowledge is a joy."