You will learn how to run Crisis Simulations, ensure transparent communication under stress and prepare for a Reputation Crisis. Know how to use Risk Communication principles and Scientific Insights.
Discover a strategic approach to Internal Communications and Employee Engagement. See how companies with a real and proven "purpose" make the difference and how others fake it.
Learn how to identify and react to Fake News. Plan and execute Stakeholder Management and measure the impact of communications on Corporate Reputation
From Influencer Relations to using AI in day to day PR operations. Learn the latest about online engagement, Agile PR and Cyber Threats.
Science based public relations. Discover the latest scientific discoveries about communications from the best researchers in the field.
All communication is local but at the same time we run international campaigns. Learn from colleagues around the globe.
Translating Corporate Reputation Management into Public Relations Strategies & Tactics
PR and Organisational Purpose: Influencing the C-Suite
A new Model for Employee Communication
Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
Exploring the impact of automation and artificial intelligence on public relations
Reputation Management in the African Banking Sector
The impact of Blockchain on Communications & Public Relations
Role & Responsibility of Communicators in the context of Sustainability & the Climate Crisis
Corporate Activism: are you asking the right questions first?
Effective management of a modern day crisis & emergency. Terrorism Case Study
Stirred, not shaken: about the true Impact on People of Merger and Acquisitions
PR2025 - Staying relevant in the Public Relations profession: which business and technical skills should you focus on?
Case Study: Vodacom's Tanzania Plc Data Breach Crisis
Corporate Affairs & Reputation in the Financial Services Industry
PR and SEO: how to practically integrate SEO into a mainstream public relations programme
International PR Management - what will the future bring?
Topic to be announced soon!
Why traditional Crisis Management Techniques don't work with Cyber Incidents
Topic to be announced soon!
Public acceptance and communications: your hardware has to come with soft skills
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"Philippe is usually way ahead of his time in his business. He talked about online PR and transparency when those were still scary concepts for most of his peers. He introduced online monitoring long before it became an industry and started using the social web to complement press releases when everyone else was still in newspaper mode."
Sam Versluys — Digital Manager at Ingenico ePayments